In an article by The Conversion Doctor, testing is placed above copywriting as the most important skill for any online marketer to master:

You can have the greatest product in the world. You can spend $15,000 on a sales letter written by one of the best copywriters on earth. You can attract dozens of superstar joint venture partners to e-mail your offer to their 100,000+ subscriber mailing lists. You can drive millions of visitors to your web site each month with top paid and organic search engine listings.

But… if you are not continually testing and improving your conversion rates, you are still leaving a tremendous amount of money on the table!

Click here to read the full article: Copywriting is NOT the most important skill for online success. Heresy? and subscribe to the Conversion Tips Newsletter on that page to receive “7 Secrets of High Conversion Websites” free.

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