Will you earn more money selling a ‘Special Report’? Or will you earn more money giving a Special Report away freely and building a very large mailing list of people who are specifically interested in your topic… that you can market your higher-ticket products/services to on a long term basis?

Don’t underestimate the value of building a relationship with prospects, and being able to tap into a highly targeted audience that has proven their interest by taking action on your site.

Make it a point to strategically organize your information and your offers so that you are able to funnel your visitors directly into your mailing list, and then to the areas of your website that generate revenue.

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