Meta Tags? I thought Meta Tags were worthless?! Well, in regards to Search Engine Optimization they practically are… but let’s not forget we develop websites to attract human visitors!

The text in your Meta Description Tag will display in the search engine results under your hyperlinked title.

Including a compelling description in your Meta Tags can increase your click-through rate in the search engine results. Who cares if you rank #1… if everyone who does that search clicks on the #2 result because the description interests them more.

Stuffing your Title or Description with keywords does not read well, and won’t capture the searchers attention. Instead you want to mix a bit of Copywriting in with your SEO and come up with text that makes sense to your visitors - and that will encourage them to click through and then continue reading at your site.

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